The Magic Number 4 in Visual Attention Steven Franconeri Department of Psychology University of British Columbia Performance across several visual tasks, such as memory for spatial position, multiple object tracking, or rapid counting (subitizing), often seems to suggest that the visual system can localize or track a fixed number of objects at once. These fixed capacities, usually of about 3 or 4 objects, are often taken as strong constraints on possible architectures of visual attention. However, for each of these tasks, there is debate over whether capacities are truly fixed. We critically examine these limits, and show that manipulations of task difficulty can push these limits down to 1 object, or up to 8 objects. We discuss the possible architectural roots of this limit, as well as potentially related limits in the binding of object features.