Measuring Visual Clutter Ruth Rosenholtz Department of Brain and Cognitive Sciences Massachusetts Institute of Technology Visual clutter concerns designers of user interfaces and information visualizations. This should not surprise visual perception researchers, since excess and/or disorganized display items can cause crowding, masking, decreased recognition performance due to occlusion, greater difficulty at both segmenting a scene and performing visual search, and so on. Given a reliable measure of the visual clutter in a display, designers could optimize display clutter, and systems could detect situations in which a user's performance might be impaired. Furthermore, a measure of visual clutter could help generalize models like Guided Search (Wolfe, 1994) by providing a substitute for "set-size" more easily computable on more complex and natural imagery. We have designed and tested several candidate measures of visual clutter. We explore the use of these measures as stand-ins for set-size in visual search models, and demonstrate that they correlate well with search performance in complex imagery. This includes the search-in-clutter displays of Wolfe, Oliva, Horowitz, Butcher, & Bompas (2002) and Bravo & Farid (2004), as well as new search experiments.